TODAY Show anchor Jenna Bush Hager recently shared her enthusiasm for an affordable anti-aging face cream that has earned recognition from beauty experts and is currently available at discounted prices through local retailers.

Hager highlighted her use of Olay Regenerist Micro-Sculpting Cream in a social media video, describing the formula as “rich” and “silky” and noting how it “absorbs beautifully into the skin,” according to Good Housekeeping. The television host mentioned that Olay products have been a family staple, saying she has seen the brand “on their counters forever” in reference to her mother and grandmother.

The cream has gained additional credibility through independent testing. The Good Housekeeping Institute Beauty Lab named the Olay product the best overall face moisturizer after evaluating multiple candidates, according to the publication. Beauty Lab professionals noted that the cream “measurably” and “powerfully” hydrates skin with moisture lasting over 24 hours and absorbs quickly into the skin.

Local shoppers can currently purchase the face cream for less than $25 through CVS during their Epic Beauty Sale promotion, according to Good Housekeeping. The retailer offers $10 off beauty purchases over $30 for ExtraCare account holders through March 14, bringing the cream’s price down to approximately $24 when combined with other qualifying beauty items.

The product is also available on Amazon for under $25, providing suburban residents with multiple purchasing options for the discounted skincare item.

The cream’s formulation includes niacinamide, known for its calming properties, and peptides that target anti-aging concerns, according to the source material. Testers also reported that the product has a pleasant scent.

In a notable comparison, Good Housekeeping reported that the Olay cream outperformed a $440 face moisturizer in Beauty Lab testing, demonstrating the product’s effectiveness relative to luxury alternatives.

The endorsement from Hager, who serves as a partner with Olay, adds to the product’s appeal among consumers seeking affordable skincare solutions. Her family’s multi-generational use of the brand suggests long-term satisfaction with Olay products.

CVS locations throughout the suburban area are participating in the Epic Beauty Sale, making the discounted cream accessible to local residents. The promotion requires customers to maintain an ExtraCare account to access the special pricing, but membership in the program is free.

The timing of the sale coincides with increased consumer interest in anti-aging skincare products, particularly those that offer professional-grade results at drugstore prices. The Good Housekeeping Institute’s testing methodology provides independent verification of the product’s effectiveness claims.

For suburban residents interested in the promoted face cream, the CVS sale runs through March 14, while Amazon’s pricing may vary. The combination of celebrity endorsement, expert testing results, and current promotional pricing creates an opportunity for local consumers to try a highly-rated skincare product at a reduced cost.

The Olay Regenerist Micro-Sculpting Cream represents a category of accessible luxury skincare that appeals to multiple generations, as evidenced by Hager’s family history with the brand and the product’s performance in professional testing environments.